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Running better book launches.

Field-tested guides on ARC reviews, building a reliable reviewer team, and protecting your work - written for indie authors, not search engines.

Data11 min read

ARC review rates: what the data actually says

Everyone quotes a number. Almost nobody cites one. Here are the measured ARC review rates - by platform, by reader source, and over time - with every figure linked to its source.

Strategy8 min read

You sent 200 ARCs and got 14 reviews. It's not your book - it's your list.

Most indie authors blame the manuscript when reviews don't land. The real leak is upstream, in how ARC teams are picked, tracked, and reused. Here's how to plug it.

Comparison10 min read

ARC platforms compared: cost, completion, and who each one is for

NetGalley, BookSirens, Booksprout, Hidden Gems, Edelweiss+. What each costs, what review rate to expect, and which one fits the book you're actually launching.

Timeline8 min read

When to send your ARCs: a launch timeline by genre

How far ahead of release to start, how long each genre actually needs to read, and the two reminders that do most of the work. Build the schedule backwards from launch day.

Playbook9 min read

The ARC playbook by genre

A romance ARC campaign and a business-book ARC campaign have almost nothing in common. Target review counts, channels, and the one adjustment that matters for each category.

Mistakes8 min read

Six mistakes that quietly kill an ARC campaign

None of these announce themselves. They just show up as a disappointing review count on launch day - and repeat next book, because nothing recorded what went wrong.

ROI9 min read

What an ARC campaign is actually worth

Judging an ARC campaign by launch-week sales is the wrong lens. The return shows up in conversion lift, series read-through, and - for nonfiction - in revenue that never touches a royalty statement.

Template5 min read

The free ARC tracking spreadsheet template (with reviewer scoring)

A ready-to-use Excel and Google Sheets template to track ARC reviewers, downloads, and reviews - with an automatic reliability score and status for every reader. Free download, no email required.

Piracy9 min read

What to do when your ARC leaks (a step-by-step guide)

Your unreleased book turned up on a piracy site. Here's exactly what to do - how to find who leaked it, file a DMCA takedown, and stop it happening again.

Reviews7 min read

Why most ARC readers never leave a review - and what actually fixes it

If you send 100 ARCs and get a handful of reviews, you're not doing anything wrong. Here's why ARC ghosting happens and the one thing that reliably reduces it.

Playbook10 min read

How to build an ARC team from zero

A practical playbook for indie authors: where to find your first ARC readers, how to vet them, and how to turn a one-off list into a roster that shows up launch after launch.

Explainer6 min read

Watermarking vs fingerprinting vs DRM for ebooks, explained

These three terms get used interchangeably and mean very different things. Here's what each actually does to your ebook - and which one lets you trace a leak.

Running an ARC campaign is more than handing out free copies. It's recruiting readers who'll actually show up, keeping a roster you own instead of renting an audience, knowing who reviewed on time versus who quietly ghosted, and protecting the copies you send so a leak can be traced back to a name. These guides work through each of those problems in plain language - how to build an ARC team from zero, why most reviewers never leave a review and what fixes it, the difference between watermarking, fingerprinting, and DRM, and what to do the day an advance copy turns up somewhere it shouldn't.

Where a guide quotes a number - review rates, platform costs, the conversion lift a review actually buys you - it links to where that number came from, and says plainly whether it's independent research, a platform's own figure, or one author's campaign. Start with what the data actually says about ARC review rates if you want the numbers before the advice.

Every article is written for working indie authors, not search engines - practical, specific, and drawn from how real launches actually run. New guides are added as the beta grows, so check back or join the beta to follow along.

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